How AMP Marketing Works

In the final quarter of 2015, AMP began as a Google project. This open-source initiative was crafted to improve the performance and speed of sites on mobile devices. The objective is that images, videos, and other content automatically loads rather than loading before the user has a chance to experience it.

From Google’s analytics, it knew that the majority of users were beginning to use their smart device or cell phone to access sites. As of 2018, research shows that 52.2 percent of site traffic derives from mobile devices — up 500 percent from 2012.

But there still are many sites which haven’t optimized its pages for mobile viewership. For users, this makes the mobile experience underwhelming. Mobile pages which take an overabundance of time to load and are not established for mobile viewing lose users and negatively affect chances for advertisement placement.

How to Start Using AMP

The first step is to implement AMP HTML into your site. It’s basic HTML that has properties that permt it to be seen as an AMP page. Generally, these properties are set inside the header; therefore, as Google combs your site, the AMP tag will stand out.

As developers use AMP marketing on an HTML page, it’ll serve data to search engines in order for them to crawl the website and cache it. It permits optimized ad opportunities. Check outFivechannels for more info.

Utilizing AMP Javascript

As you look at the web page, you’ll see a variety of things: pictures, text, animations, and a number of things made to not just inform the reader yet to make the data stand out.

To make the web page more than merely a Word document, the creator will use Javascript to develop a variety of effects. If you look at a page as a cake, Javascript could be described as the frosting that makes it stand out more than other cakes in the store.

As the page creator, you need it to stand out more than others while still keeping its functionality. The disadvantage is that the more there is to load, the slower the page becomes.

Building an AMP Up Marketing Strategy

WordPress, Twitter, and Pinterest are all major players that already use AMP for their pages.

Did you know that AMP can make your site four times as fast while using ten times less bandwidth? It’s a big benefit for every site owner, not only the major players. Having your site load quicker for users keeps them returning to your site.

The Washington Post used AMP marketing and instantly noticed results. In one week, they had a 23 percent boost in return mobile users.

In addition, Wired magazine witnessed excellent benefits. Click-through rates rose by 25 percent and their AMP advertisement click-throughs increased by 60 percent.

Perhaps you’ve optimized your web pages for mobile, but they’re still slow. Using AMP marketing will provide you the increase in your web page load speed and assist in making your website more efficient.

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